Neuromarketing
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If neuromarketers can find the key to our
consumer desires, will they be able to manipulate what we buy?
Scientists and ad executives hope to unravel advertising mysteries such
as these with neuromarketing - a new spin on market research that shuns
customer surveys and focus groups in favour of technologies such as
functional magnetic resonance imaging (fMRI) to peer directly into
consumers' brains.
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