though unsurprising, in this age of pill-popping, i found it interesting that the insomnia market is growing. i'm an insomniac with the deprived desire to have a normal sleep pattern though i would rather be able to skip sleep altogether and spend my extra 8 hours on other more "productive" things. often times i wish i was like the heroin in Beggars in Spain, who is genetically modified to require no sleep whatsoever. perhaps my reincarnate can have a chance at that. but who knows, maybe Ambien will be beaten out by a new drug in the future that, instead of helping you sleep, would help you not need sleep and still let your body get all the benefits of sleep. hmm...